Customer relationship management : A tool for marketing
Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
While the term CRM generally refers to a software-based approach to handling customer relationships, most CRM software vendors stress that a successful CRM effort requires a holistic approach.[1] CRM initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems.[2] CRM can be implemented without major investments in software, but software is often neccessary to explore the full benefits of a CRM strategy.
Other problems occur[3] when failing to think of sales as the output of a process that itself needs to be studied and taken into account when planning automation[4].
Overview
From the outside, customers interacting with a company perceive the business as a single entity, despite often interacting with a number of employees in different roles and departments. CRM is a combination of policies, processes, and strategies implemented by an organization to unify its customer interactions and provide a means to track customer information. It involves the use of technology in attracting new and profitable customers, while forming tighter bonds with existing ones.
CRM includes many aspects which relate directly to one another:
Front office operations — Direct interaction with customers, e.g. face to face meetings, phone calls, e-mail, online services etc.
Back office operations — Operations that ultimately affect the activities of the front office (e.g., billing, maintenance, planning, marketing, advertising, finance, Analysis — Key CRM data can be analyzed in order to plan target-marketing campaigns, conceive business strategies, and judge the success of CRM activities (e.g., market share, number and types of customers, revenue, profitability). manufacturing, etc.)

Posted By:-

ASHWANI SUHALKA PGDM 2nd Yr

RIGHT DRESSING SENSE FOR MEN :- Men want to dress as perfectly as same as the women may want to wear their makeup. A good dressing sense can do wonders with the right kind of fashion, cut and color. One also should be particular about the comfort level despite the fashion, adding confidence which corroborates to a high self image.
There was a time when men thought that it is just plain white and black for them which prevented them from going for patterns even, let alone choose a color. Most old fashioned men spent whole of their lives without realizing that they could have looked striking handsome, if only they would have chosen better dressing.
Each shirt in the wardrobe does not need to be of the same outline, design or color. Each is a different one with a little variation. One can always put a hundreds of permutation and combinations according to the choice, occasion and fashion. The men's dress shirts do not require being of sameness and dulling in outline, fashion, and design. One should keep in mind that designs are dependent of fabrics. Fashions are also about style, collar, placement of buttons and pockets.
Purchasing a branded shirt can limit one's choice to maneuver perhaps it is a style statement all the same. But in tailor made shirts one can play around with one's own expectations and ideas if one is little innovative.
One has to pay attention to the suiting and the pants which have to go with the shirt's design. However, it is more important to have the confidence to carry anything that one wears. With colors, or patterns, and ties maybe one easily come near the sense of self.
Of course one can look smart with a freshly pressed shirt and neatly smothered pants. The casual attitude should be careful of the look that is expected of him which is an acknowledgement of somebody looking at the person.
Light fabrics with well defined seam are considered to be the sign of a person who is soft with a firm approach towards his goal. It is a perfect statement in the business fraternity.
It does not cost anything to be knowledgeable about fashion. It saves one from spending otherwise in building an image which can be instantly done through a fashionable approach.
Posted By:-

ASHWANI SUHALKA PGDM 2nd Yr