KUALA LUMPUR: With India and China among its main targets, Malaysian budget airline Air Asia's campaign saw at least 300,000 seats being sold in less than 24 hours.
The company's website registered 300 million hits in the first 11 hours of its Free Seats campaign.
The airline's regional commercial head Kathleen Tan said that at least 300,000 seats were sold in less than 24 hours.
Air Asia's server capacity had been doubled to cope with the congestion, she told The Star newspaper.
"The rush for the free seats is a real testament that today's consumers are online savvy and embracing the low-cost revolution happening in Asia."
Besides India and China, the low-cost carrier is giving away till Sunday a million free seats to more than 70 destinations in Taiwan, Indonesia and Thailand.
POSTED BY:
PALLAVI SINGH
PGDM III SEM
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